中文 english
Beijing Trends Building was completed in April 2007. Based in floors 17-25 in the Building, Trends Group consists of over ten magazines, integrating publication, reception, exhibition, information release, recreation and entertainment.
Floor 18 is the lobby of the Trends Group. Walking into the lobby, you will firstly be greeted by a white and pure world of stone-made enclosures. The ceiling is shaped like an old paper, which could be used to write the best articles and paint the most beautiful pictures. Shadows of the lights are cast onto the white floor, creating many mysterious images of book volumes. At both ends of the lobby is arranged a square-shaped frame, marking the logo of Trends Group. Different offices are located in the right and left sides of the lobby. The same elements are reproduced in the elevator halls from the 17th to the 25th floors, which enhance the unified corporate images.
Against the background of the reception desk is an array of the different character styles of “Trends” in Chinese moveable-type printing, one of the four ancient civilizations in China. The corporate values “focusing on details, seeking excellence and leading trends” in Chinese are carved to showcase the styles of the Group.